2/15/2024 0 Comments New social media marketing trendsMicro-communities are smaller and more intimate communities that form on social media, often centered around a common interest or niche. Read more about social media monetization in our article, “ How to make money on TikTok”. As a result, I expect to see more creator monetization tools and the social media platforms doing as much as they can to help support creators in 2023 because at the end of the day where creators go, the community flows, and where community flows, advertising dollars follow. This is causing many creators to look at other platforms to get them to build communities and drive revenue such as Patreon or Substack. We’ve already seen virtual gifting to be supported across multiple platforms including Facebook, Instagram, and Twitch, along with the rise of fan subscriptions, allowing users to subscribe to get unique content from those creators that they value the most.Ĭreator monetization is still a big sticking point with many bemoaning payment value and a lack of transparency and support from the social platforms. In order to support these creators, social media platforms have, and will, continue to roll out many features that allow creators to make money from their communities. With professional modes appearing on Twitter and Facebook along with the Creator mode on LinkedIn, creators can now access the same functionality and analytics tools that only businesses would historically get on the platform. Andy explains how he sees the creator economy developing in the future and how social media platforms will react.Īndy: Over the last year we’re beginning to see individuals being treated like businesses in terms of social media features. Current trends suggest that social media platforms are beginning to put an increasingly big focus on creators and how they can support them. The creator economy refers to how creators make use of social media platforms in order to monetize their content. Need ideas for your brand’s next social post? Check out our list of 33 social media post ideas. I have every expectation that short form video will continue to rise in 2023. Instagram continues to push Reels at every opportunity including encouraging users to reuse their Reels across both Instagram and Facebook while TikTok’s growth has officially surpassed 1.5 million monthly users. The downside of this means that social media becomes increasingly ubiquitous, and it makes it harder for those that find it more challenging to create video content. Portrait oriented video is supported and looks great across all of the predominant social media platforms which makes it easy for creators to reuse and repurpose. On the plus side, it’s never been so easy to take one piece of content and repurpose that video for multiple different platforms. As something that has been consistently popular for years now, when it comes to social media marketing trends, short form video is here to stay.Īndy: Short form content is trending across all platforms which creates a double-edged sword for creators. Surely a surprise to no one, short form video (defined as video content lasting under 3 minutes) is Andy’s second prediction for 2023. This will continue to grow into 2023 and attract many brands wanting to grow their revenues. YouTube and TikTok, along with Instagram and Facebook are starting to take social commerce very seriously through a range of tools and solutions like Facebook Shops, Products Tags, and Livestream commerce. Nearly all the platforms have experimented with social commerce over the last year in various capacities. It’s clear that social platforms need to diversify their revenue models away from a heavy reliance on ads and one of the main ways they can do this is by allowing for in-app shopping experiences. Social commerce is the act of buying products and services via social media and has always been the north star of these platforms. Social commerce is something we’ve been seeing more and more of over the past year and Andy believes that there is only more to come. Current trends on social media that will stick around in 2023 Social commerceĪndy begins by reflecting on current trends on social media in order to predict what might develop further in the year ahead. Social media is probably one of the hardest industries to keep up with thanks to the constant coming and going of new social media marketing trends, as well as the ever-development of our favorite platforms' capabilities and features.Īdobe’s resident social media expert, Andy Lambert, a senior Product Marketing Manager at Adobe, walks through today’s trends and the opportunities for social media marketers.
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